"The story of YAAD-CHO started in the Roberts family's home, where cherished “Sundeh Dinah” brought loved ones together, embodying the passion and cultural richness of Jamaican tradition. When the founders first experienced Asian BBQ, they instantly felt at home—the interactive grilling, the shared flavors, and the vibrant atmosphere reminded them of Jamaica's own rich food culture. Realizing the connection between both traditions, they knew it would resonate with Jamaican culture. YAAD-CHO brings together the spirit of Jamaican hospitality with the bold flavors of Asian BBQ, creating a space where family, friends, and great food come together to celebrate and create lasting memories.
So now, the YAAD-CHO team is introducing Jamaica to a first-of-its-kind JamAsian grill experience—bold, modern, and built for today’s market. This is more than a restaurant; it’s a brand that blends global flavor with local energy, offering something fresh, exciting, and highly scalable.
Jamaican consumers are hungry for new food experiences, and we’re meeting that demand with a concept that’s culturally relevant, visually striking, and operationally smart. From the flavors to the design to the rollout strategy, everything is built to capture attention and earn loyalty.
Our roadmap extends to 2030, with a focused plan for national expansion, regional influence, and brand dominance across key urban centers. Every step is backed by data, design, and deep insights.
This is a brand with the potential to redefine casual dining in Jamaica—and grow far beyond it. "
Co-Founder & President
A results-driven Finance Professional with expertise in financial forecasting and strategic decision-making. With years of experience working with multinational corporations with influence in the Caribbean, Canada, the U.S., and Europe, helping to optimize financial performance and drive business growth. In addition to corporate finance, he brings hands-on experience in small business management, offering a well-rounded perspective that balances scale with agility.
Co-Founder & Vice President
An expert in customer/client operations that has worked with several companies in the US, Canada, and Jamaica, spanning both private and publicly listed companies not limited to Wendy’s, Subway, RBC and Joseph’s by the Sea. She communicates effectively and has a firm grasp of team leadership, process improvement, and customer demands.
Co-Founder & Vice President
A dynamic and enthusiastic professional with a foundation in business operations, marketing, and organizational development. Adept at optimizing workflows, fostering collaboration, and ensuring efficiency in fast-paced environments. With years of experience in small business marketing, helping to drive brand growth, customer engagement, and sustainable success in entrepreneurial ventures.